High on Culture

Babu Moshai, campaign relevant hona chahiye… #hashtag #wale #nahi.

On a mission to turn “Paneer Posting” into a part of Internet culture.

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About BCCo.

We’re a smol, brain-rotted yet hardworking team.

We pitch ideas that are either deeply human or deeply unhinged - both work great on the internet.

From Netflix and Swiggy to Ajio, Tinder, Britannia, Aurm, Revlon, CRED, Amazon MiniTV, Zepto, Lemonn, and Coinswitch - we’ve helped brands stay internet-relevant (and occasionally break it).

And if the brand is still skeptical, We just drop our favourite line

“Trust me bro… yeh phatega.”

Brand Campaign

Digital services

Services

Marketing calendars are a no.
We do moments - the kind people talk about, post about, and occasionally fight over in the comments.

Culture‑First Campaigns

Ad Films & Content IPs

Influencer & Social Activations

OOH & Stunts

Let's connect

Culture‑First Campaigns

We make brands relevant on the internet. Viral ideas, meme-first thinking, and cultural hooks that make people talk about you without #ad.

Culture‑First Campaigns

We make brands relevant on the internet. Viral ideas, meme-first thinking, and cultural hooks that make people talk about you without #ad.

Influencer & Social Activations

Collabs that feel organic (not awkward). Right creators, right formats, right moments - zero cringe, maximum engagement.

Influencer & Social Activations

Collabs that feel organic (not awkward). Right creators, right formats, right moments - zero cringe, maximum engagement.

Ad Films & Content IPs

From 20‑second bangers to bingeable series - we write and produce stories that feel human, not “brand brief human.”

Ad Films & Content IPs

From 20‑second bangers to bingeable series - we write and produce stories that feel human, not “brand brief human.”

OOH & Stunts

Offline ideas that go viral online. Billboard wars, city stunts, PR goldmines - the kind people screenshot and tweet.

OOH & Stunts

Offline ideas that go viral online. Billboard wars, city stunts, PR goldmines - the kind people screenshot and tweet.

Reviews

Client Reviews

Real feedback from clients who trusted our "Yeh Phatega"

View Projects

Abhishek Rao
Head of Brand - Coinswitch
"Prabhakar has this insane ability to sniff out cultural moments. Half the time, I didn’t even get the meme references he pitched - until they went viral and our brand was suddenly everywhere. He doesn’t just give you campaigns; he gives you relevance."
5.0
Tej Manohar
Brand head - Aurm
"We were nervous about doing something bold, but Prabhakar kept saying, ‘Trust me bro, yeh chalega.’ And it did - beyond what we imagined. Our first campaign trended and suddenly we felt like a cool brand."
5.0
Prashant Kumar
Marketing Head - Revlon India
"We loved the way the campaign was managed - no micromanaging needed. Fresh ideas, insane timelines, and somehow it all just… worked. Boring Copy Co. is that rare team you can actually trust. Can’t wait to crack more campaigns together"
5.0
Parth Nigam
Growth Marketing at Unacademy
"Meily's designs speak for themselves — bold, strategic, and impactful. She took the time to understand our brand, delivering packaging concepts that resonated with our target audience and boosted our product's visibility."
5.0

Abhishek Rao
Head of Brand - Coinswitch
"Prabhakar has this insane ability to sniff out cultural moments. Half the time, I didn’t even get the meme references he pitched - until they went viral and our brand was suddenly everywhere. He doesn’t just give you campaigns; he gives you relevance."
5.0
Tej Manohar
Brand head - Aurm
"We were nervous about doing something bold, but Prabhakar kept saying, ‘Trust me bro, yeh chalega.’ And it did - beyond what we imagined. Our first campaign trended and suddenly we felt like a cool brand."
5.0
Prashant Kumar
Marketing Head - Revlon India
"We loved the way the campaign was managed - no micromanaging needed. Fresh ideas, insane timelines, and somehow it all just… worked. Boring Copy Co. is that rare team you can actually trust. Can’t wait to crack more campaigns together"
5.0
Parth Nigam
Growth Marketing at Unacademy
"Meily's designs speak for themselves — bold, strategic, and impactful. She took the time to understand our brand, delivering packaging concepts that resonated with our target audience and boosted our product's visibility."
5.0

50+

Campaigns Executed Culture‑first, internet‑loved, brand‑approved.

50+

Campaigns Executed Culture‑first, internet‑loved, brand‑approved.

50+

Campaigns Executed Culture‑first, internet‑loved, brand‑approved.

400+

Organic News Articles CNN, India Today, News18, TOI, ABP, Aaj Tak, they all covered and talked about the campaigns we executed.

400+

Organic News Articles CNN, India Today, News18, TOI, ABP, Aaj Tak, they all covered and talked about the campaigns we executed.

400+

Organic News Articles CNN, India Today, News18, TOI, ABP, Aaj Tak, they all covered and talked about the campaigns we executed.

Babu Moshai, campaign relevant hona chahiye… #hashtag #wale #nahi.

About BCCo.

Brand Campaign

Brand Campaign

Brand Campaign

Brand Campaign

Brand Campaign

Creative Collabs

Creative Collabs

Creative Collabs

Services

Culture‑First Campaigns

Culture‑First Campaigns

Influencer & Social Activations

Influencer & Social Activations

Ad Films & Content IPs

Ad Films & Content IPs

OOH & Stunts

OOH & Stunts

Client Reviews

Abhishek Rao

Tej Manohar

Prashant Kumar

Parth Nigam

Abhishek Rao

Tej Manohar

Prashant Kumar

Parth Nigam

50+

50+

50+

400+

400+

400+